Every day, you bring your unique energy into the world—and it leaves a mark. Starbucks, whose mission is to inspire and nurture the human spirit, carried that ethos into the launch of its first-ever ready-to-drink energy beverage, Starbucks BAYA. A fruit-forward drink powered by caffeine naturally sourced from the coffee berry, BAYA is bursting with vibrant flavor and feel-good vibes.

To celebrate this debut, Edelman and Starbucks set out to create an activation that embodied the fruit-powered energy of BAYA and sparked positivity everywhere. Enter The Energy Makers Lab—a content hub highlighting creators who uplift and inspire with their unique talents and good energy.

At the helm was singer, musician, and actor Jordan Fisher, joined by a dynamic lineup of trailblazing creators, including Karen X Cheng, Justin Vibes, Cache Bunny, Tommy Lundberg, and Lauren Hom. Through captivating storytelling, videos, and social content, The Energy Makers Lab became a platform for creativity and connection, amplifying the power of human energy to spark change.

With BAYA Energy, Starbucks isn’t just delivering a drink—it’s inspiring a movement fueled by optimism, creativity, and, of course, good energy.