Audi magazine
Role Writer
Client Audi of America
Agency designory.
CD Ulrich Lange
Copy Director Jay Brida
Art Director & Designer Trevor Hacker
American Advertising Awards, Gold 110 & 111
American Advertising Awards, Silver 112 & 113
National Graphis, Silver 110, 111, 112
For Audi owners, their vehicle isn’t just a way to get from A to B—it’s a core personality trait. Audi magazine serves as the ultimate resource for these enthusiasts, delivering stories that move, drive, and inspire. From cutting-edge technologies and the latest models to cultural narratives and explorations of iconic landmarks, Audi magazine celebrates the art, design, and innovation that define the Audi experience.
As a lead writer for Audi magazine for three years, I had the privilege of traveling across the U.S. to tell these stories. Whether it was diving deep into groundbreaking technologies, unveiling the latest makes and models, or uncovering the intersections of culture, art, and technology, my work explored the passion and precision that make Audi a lifestyle brand.
Here are a few select stories that highlight this journey.
Horse Power
Issue 111
Polo player and model Nic Roldan is on a mission to break the elitist stereotypes of his sport and make it more accessible. A third-generation player, Roldan sees polo as more than a game—it's a family-oriented, adrenaline-fueled lifestyle powered by the bond between rider and horse. His dedication extends beyond the field, from engineering lighter saddles to ensure his horses’ wellness to championing global equine care through Brooke USA. Whether captaining Prince Harry’s team or representing the Audi Polo team, Roldan seamlessly connects the precision and agility of his “work horses” with the horsepower of Audi vehicles, proving polo is a sport—and lifestyle—for everyone to appreciate.
Street Art in Philadelphia
Issue 110
Philadelphia’s Mural Arts Program turns the city into an open-air gallery, using public art to reflect its rich history, struggles, and triumphs. Originally created to combat graffiti, the program has evolved into a powerful tool for change—engaging thousands of residents annually through art education, restorative justice, and mental health initiatives. From murals addressing gentrification and incarceration to those celebrating the city’s resilience and diversity, the program brings beauty, inspiration, and hope to every corner of Philadelphia, offering a vibrant reminder of the city’s past and its path forward.
RS 7 Performance & S8 Plus
Issue 110
Audi’s new S8 plus and RS 7 performance models take luxury and performance to exhilarating heights. The S8 plus, with its 605-horsepower V8 engine, adaptive air suspension, and available Dynamic package, delivers breathtaking acceleration and precision, embodying the ultimate in luxury sport sedan engineering. Meanwhile, the RS 7 performance merges furious power and track-inspired design with advanced features like the DRC® suspension system, carbon ceramic brakes, and a striking Ascari Blue metallic finish. These models exemplify Audi’s commitment to innovation, craftsmanship, and the pure thrill of driving.
Light & Space with Matthew Schreiber
Issue 112
Brooklyn-based light and space artist Matthew Schreiber shares insights into his three-decade journey of creating mesmerizing sculptures using lasers, holograms, and LED technology. In this exclusive Audi Magazine interview, Schreiber discusses his creative process, how science and nature inspire his work, and his recent collaboration with Audi for an immersive light installation at CORE: club. From the innovation behind his pieces to his passion for pushing artistic boundaries, Schreiber offers a fascinating glimpse into the intersection of art and technology.
Making the Family Proud
Issue 111
Much like a younger sibling benefiting from lessons learned, the refreshed 2017 Audi A3 builds on its legacy with smarter tech, sharper looks, and an even bolder attitude. From its sleek, space-age interior featuring the innovative virtual cockpit to advanced driver assistance features like Audi pre sense® city and Traffic Jam Assist, the A3 proves it’s as smart as it is stylish. With sporty new bumpers, a 2.0-liter B-cycle engine, and options like quattro® all-wheel drive, the A3 lineup—including Sedan, Cabriolet, and Sportback e-tron®—delivers thrilling performance and dynamic handling, making it a standout in the Audi family.
Ore Inspiring
Issue 112
From ancient tools to modern sculptures, metal has shaped art and history in profound ways. What began in the Bronze Age as functional bowls and tools evolved into intricate Egyptian jewelry, realistic Greek statues, and the innovative techniques of the Renaissance like lost-wax casting. By the 20th century, metal art embraced modernization and experimentation, with artists using raw steel, aluminum, and even recycled materials to create bold, industrial works. Whether in ancient tombs or modern automobiles, metal continues to inspire as a versatile, transformative material that bridges the past and present.
The Mountain Chill
Issue 108
I’ll never forget my first trip to Colorado—trading my New York City hustle for mountains, fresh air, and a wellness culture I couldn’t quite understand at first. From Boulder’s sunny streets full of happy, active people to chats with local trainers and scientists, I started to see how the mix of nature, movement, and mindfulness creates something special here. Whether it’s hiking trails, outdoor fitness, or the simple joy of being outside, Colorado has a way of making you want to live better—and I couldn’t help but take some of that feeling back home with me.
Audi Terminal Concept
Issue 112
Audi's Terminal Concept is redefining the dealership experience with a bold architectural vision rooted in modernity, functionality, and flexibility. Designed to echo the sleek sophistication of Audi vehicles, these next-generation spaces combine striking design elements—like curved racetrack-inspired walls and minimalist interiors—with innovative solutions like stacked showrooms and electric vehicle charging stations. More than just a showroom, the Terminal Concept serves as a community hub, offering everything from seamless transactions to cozy cafés, all while giving back to its surrounding neighborhood.
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