When the holidays roll around, you’re either one of two people: a Who from Whoville, beaming with holiday cheer, or someone who feels a bit more Grinch-y than grateful. If you’re the latter, The Glenlivet’s got you.

The Glenlivet is all about celebrating originality and breaking molds—by tradition. So this holiday season, my team at CPB and CPB London came together to show that scotch isn’t just for special occasions; it’s a drink meant for gifting and sipping any day of the holidays and holidaze.

To bring this vision to life, we teamed up with the visionary director team at Mathery, who helped create a stunning winter fantasy where our character gets visited by four friendly spirits of The Glenlivet. Each spirit helps him discover that the holidays don’t need to be about following old traditions—they’re about creating your own. Together, they spark a new way to celebrate: one that’s more about enjoying the moment than waiting for the “perfect” time.

With playful 15-second spots, vibrant social content, and eye-catching OOH, we showed how The Glenlivet can elevate every holiday moment—whether you’re toasting with friends or enjoying a quiet indulgence.