Meghan Pühr is an award-winning Creative Director, Writer, and Brand Strategist based in Los Angeles, crafting narrative symphonies for brands through strategic storytelling and creative vision. She is the founder of L’Air Studios, where strategy and creativity unite to build bold, purpose-driven work.

Built for Devs. A campaign for Amazon, redefining AI as a creative ally—helping developers code with less friction and more flow.

Khaled on TikTok. An April Fools’ takeover packed with viral soundbites, an in-app challenge, and a 1-800 hotline for Khaled’s unfiltered wisdom.

Audi magazine. A publication celebrating the design, innovation, and culture that make Audi a lifestyle.

The Energy Makers Lab. Starbucks BAYA’s launch wasn’t just about a drink—it was about creators turning good vibes into something bigger.

Create for a Cause. TikTok turned creativity into impact, transforming videos into donations—raising $2M for charity and proving generosity doesn’t need a price tag.

Kiss the Sky. A branded ski film paired with an altitude-gated experience—rewarding skiers for chasing the mountain.

What Happens Here. Refreshing Vegas for the digital age—where unforgettable moments don’t just stay, they can only happen here.

Seize the Season with The Glenlivet. Rewriting the rules for the holidays—because great scotch isn’t just for occasions, it’s for celebrating your way, any day.

Raise Up Beauty. Beautycounter’s next chapter and Ulta Beauty debut, reinforcing its mission to elevate standards and lead the clean beauty movement.

TikTok. A series of campaigns that cemented the platform as the home for unfiltered expression—shaping culture and inspiring creators.